Every business owner wants to take their business to the next level. A custom ecommerce web design can be leveraged to develop a high converting website. Your ecommerce website is the place to showcase your products and it is crucial to get it designed by a professional web development company.

Which Elements Are Crucial For a Site’s Success?

We are mentioning a few of the most crucial elements for a website’s success:   

Easy & Secure Checkout

Easy and secure checkout is a must have element for an ecommerce website. Make sure to hire an experienced company offering ecommerce solutions. They can develop a site to provide a seamless checkout experience. It can improve the conversion rates exponentially.

Intuitive Navigation

 Your web design company should make a UI/UX design for providing a good user experience. Make sure you have a simple menu structure with major categories. For sub categories, you can have a drop down menu. To make shopping effortless for your customers, you must have category filters so that narrowing down the options becomes easy for the users.

ecommerce web design

Include a search functionality as it can help visitors looking for any specific item. A functionality for related or suggested products too must be included by your web development company. A site which is easy to navigate and intuitive makes it easy to shop for visitors. And you can expect them to return and become loyal customers.

Integrate Social Media

Social media links are also important elements of an ecommerce website. You must include the buttons on your social media pages such as Facebook and Instagram. It will make it easy for visitors to share product pages on their social media profiles. For building your brand credibility and to provide social proof, your ecommerce web design company will integrate curated social media feeds.

High Quality Product Images

 It is recommended that you include high quality images of your products on your web store. You must have multiple pictures of a product, clicked from various angles. If you sell clothes and accessories, you need to get model pictures clicked wearing your clothes and accessories. Customers can buy your products by looking at the images. Quality images can help them effortlessly make purchasing decisions.     

KOL Limited is a leading web development company in the UK. They offer ecommerce solutions along with SEO and digital marketing services.

Include Product Descriptions

 On your product pages, it is essential to have detailed product copy. Write all the features and advantages of your products. For clothing web stores, sizes and fabrics need to be mentioned on product pages. Write in an interesting tone to capture the attention of potential buyers. Your product descriptions must include relevant keywords. This will improve the product searchability.

Ecommerce web design

Mobile-Friendly Web Design

 Today, most people use their mobiles, tablets, iPads and such smart devices to shop online. Your ecommerce web design company must ensure to develop a mobile friendly website. The development team will create a responsive website which is easy to navigate with a secure and easy checkout process.

Customer Reviews

 For building trust among your potential customers, having customer reviews on your website is important. Reviews help new customers in knowing the quality of your products. It is a crucial factor that can influence a visitor’s decision to buy a product from your site. So, let your customers share their experiences on your social media pages and publish them on your website for social proof.

Your ecommerce web development company will put in efforts to incorporate all the above mentioned elements. The experienced developers will create an ecommerce web store that is high converting. By making the shopping experience highly enjoyable for your customers, you can boost your sales. An appealing website with easy navigation and secure checkout will surely take your business to the next level.